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Upper left: “Mountain Waves” Photo by Koyo Okada Kept in Koyo Okada memorials
Upper right: “Morning Fog and Mt. Fuji Burning in Crimson” from Senmaigoya, Southern Alps Photo by Shiro Shirahata
Lower left: “Cap Cloud” from Susono, Shizuoka Photo by Toshinobu Takeuchi
Lower right: ©Yukio Ohyama

“Spirit of the Japanese: Thirty-Six Views of Mt. Fuji of Times Now Past”

-- Hokusai and the Four Masters --
Dream Co-Starring by KATSUSHIKA Hokusai and Koyo Okada, Shiro Shirahata, Toshinobu Takeuchi, and Yukio Ohyama
FUJIFILM SQUARE Photo Exhibition

Jul 21 - Aug 19, 2021

FUJIFILM PHOTO SALON Space1 / 2 / MINI GALLERY

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Highlights

The enlarged prints of copied Hokusai's original pictures and the refined works of the four prominent photographers enable the viewers to:

  • Encounter the charms of Mt. Fuji, the spiritual symbol of the Japanese people regardless of the times.
  • Rediscover the ever-changing appearance of Mt. Fuji with dynamic and beautiful prints.

About the exhibition

FUJIFILM SQUARE is hosting a FUJIFILM SQUARE Photo Exhibition titled “Spirit of the Japanese: Thirty-Six Views of Mt. Fuji of Times Now Past -- Hokusai and the Four Masters” from Wednesday, July 21 to Thursday, August 19, 2021.

Katsushika Hokusai, an ukiyoe painter in the late Edo period who had a great impact on Western art in the 19th century, is one of the world-famous talents representing Japan. FUJIFILM SQUARE will exhibit four images of the original Thirty-Six Views of Mount Fuji by Hokusai (Uragami Collection: kept by Hagi Uragami Museum and others) copied with a FUJIFILM 100-million-pixel large format digital camera GFX100 in large silver photographic prints in cooperation with Toppan Printing Co., Ltd.

The exhibition consists eight works each by four prominent photographers of Japan pertaining to Mt. Fuji with distinct individuality including dynamic silver photographic prints: Koyo Okada (1895 - 1972), who established Mt. Fuji photography based in Oshino-mura, Kawaguchiko-machi from the Taisho period; Shiro Shirahata (1933 - 2019), leading mountain photographer who was born in Otsuki, who after starting to work as an assistant to Okada, captured mountains all over the world on film; Toshinobu Takeuchi, a landscape photographer, who has continued to pursue in photography the Mt. Fuji as one of the original scenery of the Japanese people; and Yukio Ohyama, who settled at the foot of Mt. Fuji and continues taking its photos on the front line every day.
A dream co-starring by Hokusai and four great masters of photography who are equally fascinated by Mt. Fuji’s changing appearance from season to season and from moment to moment, and who captured its charms in their own particular ways. Though times change and techniques of descriptions may differ, each and every work carries the message that once again Mt. Fuji is a spiritual home of the Japanese people.

World Cultural Heritage and SDGs -- toward sustainable development goals

SDGs (Sustainable Development Goals) are a collection of global goals adopted at the United Nations General Assembly in 2015 for which the international community should take action by 2030. They include 17 goals and 169 targets related to poverty, correction of inequality and injustice, health, education, decent work, and climate and environment. With regard to measures related to this exhibition, Target 4 “Strengthen efforts to protect and safeguard the world's cultural and natural heritage” is set under Goal 11 “Sustainable cities and communities.” This goal requires activities to protect and pass down the generations the world's cultural heritages of historical importance that are in danger of damage and destruction. We hope that our exhibitions will serve as a starting point for you to think about world's cultural heritages and SDGs through the works of well-known photographers.

目標11「住み続けられるまちづくりを」

Profile of the Photographer

Koyo Okada

(1895-1972) Born in Niigata, Koyo Okada spent all his life establishing the art of Mt. Fuji photography. Including many that have been adopted for a bill and stamps, his works portray the original images of Mt. Fuji that the Japanese people bear somewhere in their hearts. Founded the Photographic Society of Japan in 1952. Contributed to the development of the photography industry and improvement in the photographic culture of Japan.

Shiro Shirahata

(1933-2019) Born in Yamanashi, Shiro Shirahata is a leading Japanese mountain photographer who worked on the world's and Japanese beautiful mountains after studying under Koyo Okada. His dignified and magnificent works are highly regarded overseas as well as in Japan. Received the Albert Mountain Award in 2000 by the King Albert I Memorial Foundation in Switzerland as the first mountain photographer to win the award.

Toshinobu Takeuchi

Born in Aichi in 1943, Toshinobu Takeuchi is a leading landscape photographer with a keen sense and solid technique. Continues to photograph Mt. Fuji as imagined in his own heart, regarding it as a symbol of the original scenery of the Japanese people while pursuing "the original scenery of the Japanese" as his lifework. Won the Photographic Society of Japan Award of the Year in 2004, and the 6th Shihachi Fujimoto Cultural Prize in 2008.

Yukio Oyama

Born in Kanagawa in 1952, Yukio Ohyama sees Mt. Fuji every day from his own house at its foot that he built for himself so he could form an intimate connection with the mountain. He continuously pursues his own style employing means such as taking full advantage of a large eight-by-ten (8x10 inch) camera of his own making. Won the Photographic Society of Japan Lifetime Achievement Award in 2010.

Exhibition overview

Title FUJIFILM SQUARE Photo Exhibition
“Spirit of the Japanese: Thirty-Six Views of Mt. Fuji of Times Now Past”-- Hokusai and Four Great Masters
Exhibiting photographer KATSUSHIKA Hokusai, Koyo Okada, Shiro Shirahata, Toshinobu Takeuchi, and Yukio Ohyama (in random order, honorific title abbreviated)
Dates Jul 21 - Aug 19, 2021
Time 10:00 – 19:00 (closes at 14:00 on final day of exhibition; last entry: ten minutes before closing) open everyday throughout the exhibition
Venue Fujifilm Photo Salon Tokyo Space1, 2 and Mini Gallery, FUJIFILM SQUARE
Admission Free

* This exhibition is being held as a corporate MECENAT activity. We are pleased to announce that admission is free to enable more people to attend.

Organized by FUJIFILM Corporation
Cooperation from Toppan Printing Co., Ltd.
Supervised by Hiroshi Hagiwara, Yama-kei Publishers Co.,Ltd. (former chief editor of “Yama-to-Keikoku”)
Planned and Produced by Crevis
Supported by

Heritage Regional Cooperative Association (a general incorporated association)

JAPAN CULTURAL EXPO

This exhibition is a Japan Cultural Expo participating project.

*The photo exhibitions and events may be canceled or changed for unavoidable reasons. Please check on the website or by phone before visiting.

Long-term Goal of FUJIFILM Group

International long-term targets such as Sustainable Development Goals (SDGs*1) and the Paris Agreement*2 have been announced recently in the drive to resolve social issues. Expectations concerning the role of companies as players in resolving social issues and building a sustainable society are especially increasing. In view of these developments, the SVP 2030 has set as its long-term goal for 2030 to contribute to achieving the goals for resolving global social issues set by SDGs, the Paris Agreement, etc.
Ten out of the 17 goals were recognized as goals that enable Fujifilm to make major contributions to achieving its SDGs. Concrete measures to achieve these goals were also defined.

*1 SDGs (Sustainable Development Goals): A collection of global goals adopted at the United Nations General Assembly in 2015 that the international community should take action for by 2030 as social challenges. They contain 17 goals and 169 targets related to poverty, correction of inequality and injustice, health, education, decent work, and climate and environment.

*2 Paris Agreement: International, multilateral agreement on arresting climatic changes that was adopted by the 21st Session of the United Nations Framework Convention on Climate Change Conference of the Parties (COP 21) held in Paris in 2015. The Agreement calls for holding the global temperature rise to less than 2℃ over the level before the Industrial Revolution.

SDGs
MECENAT
Fujifilm Photo Salon received the THIS IS MECENAT 2020 certificate by the Association for Corporate Support of the Arts as an act of creating society through art and cultural promotion.