PAST ACTIVITIES AT FUJIFILM SQUARE

"FUJIFILM SQUARE", a multi-purpose showroom, was opened at the same time as the transfer of headquarters to Tokyo Midtown (Roppongi), with the "PHOTO HISTORY MUSEUM" presenting the history of photography and the evolution of cameras in addition to the "FUJIFILM PHOTO SALON" formerly known as the "FUJI PHOTO SALON". Since its opening, photo exhibitions have been held up to 1,700 times in total, with over eight million visitors of all ages.^*1

*1 as of March, 2023

The best photographs by each of 101 photographers, representing the history of Japanese photography from late Edo and Meiji periods to the present, have been stored as "FUJIFILM Photo Collection" commemorating the 80th anniversary.
These photographs are exhibited not only at FUJIFILM SQUARE, but at museums all over Japan, helping photographers present their artistic values and providing a systematic understanding of the history of Japanese photography.

Twelve special photo exhibitions commemorating the 10th anniversary of the opening of FUJIFILM SQUARE were held over one year featuring "the past, present and future of photography" under such three themes: "history", "present" and "tomorrow" of photography.

Received the award for excellence "Art of Moment Award" at Japan Mécénat Awards 2018 organized by the Association for Corporate Support of the Arts for the activities at FUJIFILM SQUARE. The award was presented in recognition of our long-time contribution to popularization and development of the photo culture by providing a place to exhibit and appreciate photographs, enabling emotional experiences connecting people's hearts, as well as our continuous efforts to pursue the possibility of inheriting and fostering photography as cultural assets by offering an opportunity to exhibit precious photographs having timeless values, and by furthermore presenting recordability and artistic quality, which are the essence of photography, to fit with the times.

In 2024, on the occasion of its 90th anniversary, FUJIFILM Holdings Corporation have assembled highly esteemed FUJIFILM Photo Collection II, consisting of 53 exquisite original prints which capture the human experience. These photographs created by renowned internationalphotographers, who are among the giants of world photography in the 20th century.
From April 26 to May 16 2024, we had exhibited this collection at FUJIFILM SQUARE, in Tokyo, Japan. We will carefully preserve these works of timeless value as FUJIFILM Photo Collection II, and exhibit them in Japan and abroad.