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Hotei Tomoyasu, 2012 ©Itaru Hirama

Hirama Itaru – Double A-Side

FUJIFILM SQUARE Photo Exhibition

June 10 – June 30, 2022 (The exhibition closes at 14:00 on the final day)




  • Over 100 carefully selected artist portraits representative of Hirama Itaru's 30 years as a photographer, including photographs from Tower Record's campaign NO MUSIC NO LIFE.
  • Around 60 photographs from Hirama Itaru's work at his photo studio in Tokyo which document the various facets of everyday life and remind us of photography's importance in creating and sharing memories.
  • A unique exhibition presenting the two sides of Hirama Itaru's photography as a “double A-side,” as equally important facets of his oeuvre.

About the exhibition

We are pleased to announce that from June 10th, 2022 to June 30th, 2022 the FUJIFILM SQUARE will host the exhibition Hirama Itaru – Double A-Side. Hirama Itaru is renowned for his dynamic and vibrant portrait of artists, especially those taken for the Tower Records campaign NO MUSIC, NO LIFE. However, for Hirama, who was born into a family of photographers in Shiogama City, Miyagi prefecture, both his artist portraits, and his work at the Hirama Photo Studio – a family business founded by his grandfather, which he relocated to Tokyo in 2015 as a consequence of the Tohoku Earthquake – can be considered “A-sides:” Both are equally important in understanding his oeuvre.

2020 marks the 30th anniversary of the start of his photographic career, 2021 the 10th anniversary of the Tohoku Earthquake. Looking back at these junctures, this exhibition will present ca. 160 representative works from both of Hirama Itaru's “A-sides,” offering the viewer a retrospective of his highly acclaimed oeuvre. The first section of this exhibition titled “A-sha” (artist photographs) will exhibit selected artist portraits from the golden age of the CD in the 1990s until today. In the second section titled “E-sha” (commercial photographs) you will find photographs Hirama Itaru took in his Tokyo studio, a place he understands as a place “to preserve the souls of humans.”

Additional Program

A video introduction to the exhibition by the artist will be screened online for the duration of the exhibition. We will also upload an exhibition guide to our homepage on the first day of the exhibition.
For both, please check: https://fujifilmsquare.jp/interview/

Profile of the Photographer

Hirama Itaru

Hirama Itaru was born in Shiogama City, Miyagi Prefecture, in 1963. He graduated from Nihon University College of Art with a degree in photography and continued to study photography under Kaoru Ijima. In 1996 he began his work for Tower Record's NO MUSIC, NO LIFE campaign, and has portraited numerous musicians since. In 2006 he began participating in the Gelatin Silver Session, a project for the encouragement and development of non-digital photography. Since 2008, he organizes the Shiogama Photo Festival, and since 2012 the Gama Rock Festival, also in his hometown of Shiogama. In January 2015, he opened the Hirama Photo Studio TOKYO in Mishuku, in the Setagaya ward of Tokyo.

Exhibition overview

Title FUJIFILM SQUARE Photo Exhibition
“Hirama Itaru – Double A-Side”
Dates June 10 – June 30, 2022
Time 10:00 - 19:00 (The exhibition closes at 14:00 on the final day. Last admission is ten minutes before closing.) Open every day
Venue Fujifilm Photo Salon Tokyo Space1, 2 and Mini Gallery, FUJIFILM SQUARE
Admission Free

*This exhibition is being held as a corporate MECENAT activity. Admission is free to allow everyone to enjoy this exhibition.

Number of works ca. 160, monochrome gelatin silver photographic prints and color development photographic prints
Organization FUJIFILM Corporation
Cooperation Tower Records Japan Inc., Hirama Photography TOKYO
Planning and Production Contact Co. Ltd.
Support Minato City Board of Education

* Exhibitions and events may be subject to cancellation or change by force of circumstances. Please check our website or via phone before visiting.

In 2021, The FUJIFILM SQUARE Photo History Museum was recognized by the Association for Corporate Support of the Arts for “contributions to society through the promotion of arts and culture” and has been authorized to use the “THIS IS MECENAT 2021” logo.