Hirama Itaru was born in Shiogama City, Miyagi Prefecture, in 1963. He graduated from Nihon University College of Art with a degree in photography and continued to study photography under Kaoru Ijima. In 1996 he began his work for Tower Record's NO MUSIC, NO LIFE campaign, and has portraited numerous musicians since. In 2006 he began participating in the Gelatin Silver Session, a project for the encouragement and development of non-digital photography. Since 2008, he organizes the Shiogama Photo Festival, and since 2012 the Gama Rock Festival, also in his hometown of Shiogama. In January 2015, he opened the Hirama Photo Studio TOKYO in Mishuku, in the Setagaya ward of Tokyo.